FYNO Tax
Business context
Morgen is a daily planner that prioritizes your most important to-dos, events, and projects in one app.
I led the design process for Morgen's availability feature as well as its time optimization platform "Morgen Assist".
The problem
Users asked in interviews and feature requests for a way to quickly view their team members' availability to smoothly book meetings.
The Solution
Team availability access right from the nav bar. Users can customize five quick access slots to view their relevant team members' availability at a glance.
Impact
2 clicks from Home to full progress view.
Hours of customer support work per week reduced by automating progress status and communication.
Framing the problem
Based on user interviews and feature requests, Morgen's team has prioritized adding an availability feature to ensure Morgen will be perceived as a team calendar.
Together with Morgen's CEO and CTO, we framed the problem and shaped a blueprint of what should the feature look like.
Strengthening positioning
To help position Morgen as a team calendar, I wanted to visually show the user's team members in the default app view, and allow users to quickly see their team member's availability.
I explored multiple ways this intention could fit into the current app view.
Organic monetization
To further support Morgen's monetization efforts, I designed an additional sidebar variant to let non-paying users get a feel for how "Morgen for teams" could be valuable to them.
Going live
Our work was released as part of Morgen's latest big app update and is featured on Product Hunt.
Although I didn't have access to its post-launch data to measure the specific growth impact of the new availability feature, Morgen's user base and the product community continuously voiced great love for our work.
Learnings
TBD